If there’s one thing about the summers, it’s that it makes a kid out of everyone. People can be seen approaching the coming year with a sense of appreciation and big hopes. And not to forget, it’s one of the most popular times for people to go on vacation.
For those who love a good thrill, vacation often means adventure tourism – usually via group-organized trips. As an adventure tourism company, the better the services and facilities you provide, the more reputable you’ll become. Unfortunately, simply having the best services and facilities is not enough. To truly succeed, you’ll need to bring your marketing A-game.
Here are 4 cost-effective ways to market your adventure tourism company:
- Have an SEO-Savvy Website
While text messages, flyers, and mobile notifications are all effective forms of marketing, a website is a class apart. Not only is it your own permanent corner of the internet, but if done right, a website can serve as a one-stop information center for everything to do with your adventure tourism company. However, it’s not just about loading information, it’s also about accessibility and aesthetics.
The trick is to make your website informative and interactive. Work with a good website designer or build one yourself using tools such as WordPress and Wix to create a website that your users will be able to navigate easily and smoothly, urging them to visit again. As an adventure tourism company, you can also opt for a thematic website that plays on natural landscapes such as boulders and mountains. With your website’s layout and design done, there’s one more crucial aspect to cover – SEO. To start off, you can direct your focus towards on-page SEO. To achieve this, you should focus on producing high-quality content that is in line with search intent, as well as prioritizing relevant keywords.
- Leverage Customer Testimonials
Talking of the web, another great place to market your adventure tourism company is social media, of course. It’s used by billions – yes, billions – of people every single day, and it’s also accommodating to different types of mediums such as videos, static posts, and even live sessions. While there are multiple social media platforms to choose from, a good starting point is Instagram.
In terms of content, your focus should be on leveraging customer testimonials in order to gain more clients. Simply reach out to past customers – try offering an incentive such as a special discount or entry to a giveaway – ask them to share their experience in video or textual form, and put it up on your Instagram page. And if you’re thinking about the aesthetics, then you can leave that to PosterMyWall and their travel templates. With dozens of templates to choose from, you can easily pick one that’s to your liking, edit it to fit your requirements, and voila! There’s your social media customer testimonial done. And the best part is that since the PosterMyWall platform is beginner-friendly, you don’t need to spend any extra bucks on hiring a designer.
- Run Email Marketing Campaigns
Another great way to market your adventure tourism company on a budget is by running email marketing campaigns. The first step in this process is the ideation phase – what is your campaign going to focus on? Ideas could include the summer holiday period, wintertime escapes, family-friendly adventures, and adventure tourism for a beginner. Of course, it’s not advisable to go into launching a campaign blindly, so it’s best to look at your current customer base and potential market and decide on a campaign theme accordingly.car transport in Chandigarh
With your theme decided, it’s time to start on the email content. First things first – your subject line. The best subject line is a personalized one – try adding your recipient’s name, mentioning a special deal or discount, or hinting at a time-sensitive offer. As for the body of your email, make sure to be persuasive and engaging, and don’t forget to add URL-linked CTAs that help with conversion. And of course, the cherry on top is to adorn your emails with graphics and gifs to really keep your reader’s attention.
- Get Listed on Google My Business
While a social media presence, a website, and an active email thread are great, sometimes what your business really needs is to be listed on the big names. Yes, that means platforms such as Google! It’s actually quite simple to get your business listed on Google My Business. Head onto Google Business Profile, click on the ‘Manage Now’ button in the top-right corner and simply fill in your business details.
Similarly, it’s also a good marketing strategy to get your adventure tourism company listed on online travel agencies such as Expedia, Tripadvisor, and Kayak. Not only will this open up your business to a wider clientele, but you’ll also be seen as a reputable company that is known in the tourism sector.
So, if you’re looking for cost-effective ways to market your adventure tourism company, then these tips and tricks are just what you need. Just be sure to make personalizations according to your business, and you’ll be good to go!
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